MCM Operations Platform. Scale Your Publisher Network
Comprehensive Multiple Customer Management platform for Google MCM partners to efficiently manage publishers, ad units, reporting, and intelligent optimization at scale.
Manual Publisher Management
Managing hundreds of publishers manually leads to inefficiencies and missed optimization opportunities
Fragmented Reporting
Scattered analytics across multiple dashboards makes performance optimization difficult
Suboptimal Floor Pricing
Static floor prices leave money on the table across diverse publisher inventory
How Adster MCM Platform Streamlines Operations
Automated Publisher Management
Centralized dashboard for managing all MCM publishers with automated onboarding, ad unit creation, and performance monitoring across your entire network
Publisher Management Dashboard
Unified Analytics Dashboard
Unified Reporting & Analytics
Comprehensive analytics dashboard consolidating performance data from all publishers with real-time insights, automated reporting, and actionable recommendations
Intelligent Floor Price Optimization
AI-powered dynamic floor pricing that automatically adjusts based on historical performance, demand patterns, and market conditions to maximize revenue
Optimization Features:
- • Real-time bid landscape analysis
- • Geographic and temporal optimization
- • Device and format-specific pricing
- • A/B testing for price strategies
Floor Price Optimization Engine
Platform Capabilities
Bulk creation, modification, and optimization of ad units across all publishers with template-based setup and automated compliance checks
Advanced fraud detection, invalid traffic filtering, and revenue protection mechanisms to safeguard publisher earnings
Machine learning algorithms provide optimization recommendations, trend analysis, and predictive insights for revenue growth
Real-time alerts for performance anomalies, automated health checks, and proactive optimization suggestions
Customizable automation rules for publisher management, reporting, and optimization tasks to reduce manual workload
Comprehensive growth tracking, revenue forecasting, and market opportunity analysis for strategic planning
MCM Partner Success Metrics
Frequently Asked Questions
Common questions about MCM operations platform implementation
How does the platform integrate with existing Google MCM accounts?
Our platform seamlessly integrates with Google Ad Manager through secure APIs, requiring no disruption to your existing MCM setup. We provide read/write access to manage publishers, ad units, and reporting while maintaining full compliance with Google's MCM policies and best practices.
Can the platform handle large-scale publisher networks?
Yes, our platform is designed for enterprise-scale operations. We currently manage over 1000 publishers across multiple MCM partners with robust infrastructure that scales automatically. Bulk operations, automated workflows, and intelligent caching ensure optimal performance regardless of network size.
How much revenue improvement can we expect from intelligent floor pricing?
Most MCM partners see 25-40% revenue increases within 3 months of implementing our intelligent floor pricing. The AI analyzes historical bid data, seasonal patterns, and market conditions to optimize prices in real-time. Results vary based on current floor price strategies and inventory quality, but improvements are typically significant and sustained.