Ad Revenue Without the Black Box: Adster's Patent Story

Girish and Ketan discuss their newly granted ad tech patent, the real problems with mediation platforms, and how publishers can increase render rate, reduce latency, and regain control of their monetization stack.

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  Why today's mediation platforms feel like a black box
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  How Adster's tech reduces latency and increases render rate
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  Real-time auction logic that compares platforms per impression
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  The publisher-first mindset behind the patent
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  How much uplift publishers can actually expect (hint: it's not marginal)
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  Why more ads often results in worse UX and lower revenue