Decoding Ad Monetization: From Developer Chaos to Scalable Ad Ops

In this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization.

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  Ranga's journey from launching mobile apps in 2009 to leading ad tech innovation at Adster
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  Evolution of ad monetization from basic banners to complex programmatic ecosystems
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  Common challenges developers face when integrating ad networks
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  Why monetization demands a blend of technical, product, and strategic thinking
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  A breakdown of publisher profiles: indie developers, mid-scale apps, and enterprise teams
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  The missing link: lack of documentation and knowledge handover in ad tech systems