Adster @ Advertising Week New York 2024
Adster team: Ketan, Girish and Sam were at the Advertising Week conference by Emerald in New York USA from Oct 7-10th.
Some of the sessions had great insights into what advertisers are expecting. Concepts like curation, SPO including CTV are the buzzwords. In some way it feels like we are going back to 2000s of advertisement where inventory was cornered on direct basis unlike programmatic buys. Counterintuitive, but it is what it is.
Team had some great conversations with some of the largest publishers like Washington Post and partners like E-Planning.
Advertising Week has always been a focal point for industry professionals looking to explore emerging trends, network with key players, and gain insights into where the marketing world is headed. In 2024, the landscape of advertising will be more dynamic than ever.
With ongoing shifts in consumer behavior, the rise of new media channels, and the challenges of data privacy, brands are in constant search of innovative solutions. Advertising Week 2024 offers a platform for professionals to discuss these issues and present actionable strategies.
Industry Relevant Topics
- •The Rise of AI and Automation in Marketing
- •Sustainability in Advertising
- •Navigating the Cookieless Future
- •The Evolution of Consumer Behavior
Top Trends to Watch
- •Interactive and Immersive Advertising (AR/VR)
- •The Power of Data in Driving Marketing Decisions
- •Diversity, Equity, and Inclusion in Advertising
- •Influencer Marketing 3.0
Adster Monetization Platform is a comprehensive Ads-in-a-box ad monetization platform for publishers with both programmatic and direct advertising optimization capabilities. AMP provides out of the box capabilities with:
- •Ad network orchestration
- •Client and server side mediation
- •Yield optimization (dynamic floor pricing at user level)
- •Direct and programmatic ad serving
- •Campaign tracking & optimization with look alike modeling
- •Pre-integrated to programmatic and direct demand channels
- •Solution for Android, iOS, React Native & Unity