Adster @ Programmatic I/O Sept 2024 USA
Adster team of Girish and Sam were at the Programmatic I/O event by Adexchanger in New York USA from Sept 24-25th. Team had some fascinating conversations with some of the largest publishers like Ganjing World and partners like Media.Net.
The Programmatic I/O New York conference has established itself as the premier event for digital marketing professionals, advertisers, publishers, and ad tech companies. As the programmatic advertising landscape continues to evolve, the 2024 edition promises to be more impactful, offering invaluable insights into the latest trends, tools, and strategies shaping the future of advertising. Whether you're a marketer looking to optimize your programmatic ad strategies or a publisher aiming to increase revenue, Programmatic I/O New York is the place to be.
The Programmatic I/O conference for 2024 combines educational content with networking opportunities for attendees to learn and connect. The 2024 conference featured key speakers and sessions covering:
Featured Speakers
- •Vinny Rinaldi from Hershey's and Stephen Yap from Google
- •Ben Hovaness of OMD and Cavel Khan of Group Black
- •Yang Han, CTO and president of StackAdapt
- •Shweta Khajuria, managing director of Wolfe Research
Key Topics
- •Latest advancements in ad technology
- •State of the open internet
- •Generative AI in advertising
- •DOJ's ad tech antitrust case impact
Adster Monetization Platform is a comprehensive Ads-in-a-box ad monetization platform for publishers with both programmatic and direct advertising optimization capabilities. AMP provides out of the box capabilities with:
- Ad network orchestration
- Client and server side mediation
- Yield optimization (dynamic floor pricing at user level)
- Direct and programmatic ad serving
- Campaign tracking & optimization capabilities (with look alike modelling)
- Pre-integrated to both programmatic (GAM, META, Amazon, AppLovin etc) and direct demand channels