Adster's 3Q Update
Welcome to Adster's 3Q Update
Greetings and welcome to the Adster's 3Q update! We are thrilled to share exciting news on our progress as we celebrate some significant milestones on our path to becoming the preferred Ad monetization platform for publishers worldwide.
US Patent Application Filed
We're thrilled to announce the filing of our inaugural US patent application, no. 18/926,743, with the USPTO. This groundbreaking innovation, titled "A SYSTEM AND A METHOD FOR OPTIMIZING ADVERTISEMENT YIELD AND REDUCING ADVERTISEMENT LATENCY," encapsulates our pioneering approach to meta-mediation, designed to significantly cut latency and boost ad yield.
Adster Monetization Platform (AMP) Impact
AMP showcased the transformative impact of meta-mediation and orchestration, propelling our partner ad revenue by over 75% in just one month!
Mobile WebSDK Launch
We released our low-latency WebSDK for publishers looking for a simple yet effective meta-mediation solution for web that helps maximize opportunities in the header bidding stack.
US Market Expansion
We are excited to welcome Sam Bell, a seasoned Ad-tech executive with decades of experience, to spearhead our initiatives in the Americas. Based in NYC, Sam's knowledge and expertise will be instrumental in accelerating our expansion and success in the US market. Our team participated in a series of events at Programmatic I/O, AdWeek, and the Prebid Summit. Through insightful dialogues, we confirmed our understanding of publisher challenges and affirmed the vital role our solutions play for publishers in the US market.
Google Publishing Partner Certification
Adster is now a Certified Publishing Partner in Google's MCM program, enhancing the credibility of our Adster Monetization Platform (AMP) and an important validation of our capability to boost ad revenue for publishers.
Our meta-mediation and orchestration technology has demonstrated significant impact, helping publishers maximize their ad revenue potential through intelligent optimization.
Adster Monetization Platform is a comprehensive Ads-in-a-box ad monetization platform for publishers with both programmatic and direct advertising optimization capabilities. AMP provides out of the box capabilities with:
- Ad network orchestration
- Client and server side mediation
- Yield optimization (dynamic floor pricing at user level)
- Direct and programmatic ad serving
- Campaign tracking & optimization capabilities (with look alike modelling)
- Pre-integrated to both programmatic (GAM, META, Amazon, AppLovin etc) and direct demand channels
Thanks for tuning in! We can't wait to dazzle you with more updates on our journey. Feel free to holler if you want the scoop on our products or just fancy a chat about all things adtech!
Cheers,
The Founding Team
Adster Corp